Go Ahead Group PLC
Sum.Place transformed the organisation's visual language, designing a new brand architecture structure to introduce a series of route sub-brands whilst aligning to the overarching brand identity.
We developed and implemented core placemaking principles across every external-facing touchpoint. To manage the graphic language and achieve consistency for everything from maps to timetables, we produced comprehensive and accessible brand guidelines.
Definie a curatorial + contextual vision
Graphic design + illustration
Live + digital
Placemaking principles
Project management
