Newcastle City Council
As part of Newcastle City Council's £60m Re-Newcastle transport investment programme, we developed a series of major public artworks with conceptual roots in dazzle camouflage and a salute to the city's shipbuilding heritage. The concept incorporates imagery based on the magpie, a regional icon, and the peacock and nuthatch found across India, Pakistan and beyond, referencing cultures that enrich the city.
Following significant road improvements, Sum.Place installed a 350m² temporary floor artwork to reclaim the former road space for public use. A 100 sqm installation marked the city's flagship segregated cycleway, new road crossings, seating areas and improved public transport links.
In addition, we conducted consultation and engagement to inform campaign messages and drive positive behavioural change as the city introduced a new Clean Air Zone.
Research + narrative
Art production + delivery
Define a curatorial + contextual vision
Engagement + consultation
Project management delivery
Establishing a legacy
